Jaipur. The Jaipur Literature Festival has announced ZEE Entertainment as the newtitle sponsor for the 2014 Festival, taking place next week between 17 - 21 January 2014. The Festival
will now be known as the ZEE Jaipur Literature Festival.
Launched in 1992, ZEE is one of the largest media organisations in the world, entertaining over 700
million viewers across the globe weekly. Their sponsorship of the Festival furthers their commitment
to quality entertainment in Indian languages, at home and abroad.
The Festival, which is now in its seventh edition, will welcome a wealth of world-class literary talent
next week, including Jonathan Franzen, Jumpha Lahiri, Amartya Sen, Harold Varmus, Tash Aw,
Samantha Shannon and Reza Aslan.
Inspired with this thought, "Vasudhaiva Kutumbakam" – (The World is my Family), ZEE has partnered
with the Jaipur Literature Festival to extend its commitment to the Arts and culture, by bringing
Festival audience and visitors the best literary minds from across India and the world.
Mr. Subhash Chandra, Chairman, Zee Entertainment Enterprises Limited, said, "Literature, as they
rightly say, preserves our cultural ideals, customs and morals. ZEE has been the cultural ambassador
of our nation to the rest of the world for over two decades. Our traditions and rich culture, weaved
into our content, reaches over 700+ million viewers across the globe. Our brand positioning –
Vasudhaiva Kutumbakam, resonates this effort of ours, to unify the diverse cultures and traditions
across the world into one Family. Celebrating this legacy further, we are extremely proud to associate
with Jaipur Literature Festival."
Mr. Punit Goenka, MD & CEO, Zee Entertainment Enterprises Limited, commented "ZEE has
redefined itself from being a broadcaster to a content company. We at ZEE, believe that one has to
constantly innovate and offer creative content solutions to audiences to enhance their engagement.
The ZEE Jaipur Literature Festival association further strengthens our endeavour in creating
compelling and engaging story telling for our viewers."
Sanjoy K. Roy, Producer of the ZEE Jaipur Literature Festival, said: "We are thrilled to welcome ZEE
Entertainment as title sponsor to the Jaipur Literature Festival, the world's largest free literary
festival. Their support will allow us to keep the Festival open to all, whilst bringing a wealth of world
class talent to Jaipur each year. We look forward to a strong partnership as the ZEE Jaipur Literature