Jaipur. Rajasthan Royals today announced Garnier Men as their Official Grooming Partner for the third consecutive IPL season. Garnier Men, a leading brand in the skin-care and grooming space for men will also find a presence on the striking uniforms, match-day caps and helmets of the Rajasthan Royals team.
This is the first time the brand will be seen on the Rajasthan Royals uniforms after having been an on-ground partner for the last two seasons. This represents a progression in the association between the two brands and comes on the back of a wonderful 2013 for the team in Royal Blue as they reached the semi-finals of the IPL and the finals of the Champions League T20.
Garnier Men pays attention to every detail in understanding the grooming needs of the players who play in extremely hot and humid conditions during the IPL. The brand offers a wide range of skincare products that are extremely relevant to the players with effective solutions and high quality standards. As part of its promotions strategy, Garnier Men along with Rajasthan Royals will initiate a slew of online and on-ground activities. These will involve giving a chance to fans to meet their favourite Rajasthan Royals team members and also get some helpful grooming tips from Garnier Men.
Rupika Raman, General Manager at Garnier India, spoke about this partnership and said, “Garnier Men is proud to associate with the Rajasthan Royals as the uniform and grooming sponsors for the new exciting season of IPL 2014. Our association with the team has successfully grown over the years. We’re happy to announce that this year through a strong digital and marketing outreach with the Rajasthan Royals, we aim to reach out to the cricket loving Garnier Men who believe in the power of grooming. We would like to offer them our range of products that will suit their skin in all weather conditions and leave them feeling fresh all day.”
Commenting on the association, Raghu Iyer, CEO, Rajasthan Royals, said, “We are delighted to have Garnier Men, a leading and popular brand in the skin care segment, continue their association with us for another exciting season of the IPL. For IPL 2014, Garnier Men has elevated themselves to the position of a uniform sponsor from an on-ground partner. This lays testament to Garnier Men’s belief in our brand values and organization ethos. We also take this opportunity to express our gratitude for their constant support rendered over the years."
Garnier Men offers an extensive product range of face washes, moisturizers and deodorants that offer immediate solutions to issues like skin tanning, oily skin, dark spots, body sweat and odour. The tournament will see players travelling to different cities as a result of which their skin would be exposed to heat, dust and harmful weather conditions. Garnier Men will cater to each of their needs and help them stay fresh throughout the tournament.
About Rajasthan Royals
Epitomising the elegance, style, valour and royalty of the states of Rajasthan and Gujarat, Rajasthan Royals is a Jaipur based Indian Premier League team loved by fans across the world. A winner of the inaugural IPL in 2008, the team is governed by indomitable qualities of strength, fighting prowess and courage in the face of tough opposition.
The Royals have been consistent on the field with honours in 2008 and 2013 led by legends of cricket and great captains, Shane Warne and Rahul Dravid, respectively. 2013 was a remarkable year for Rajasthan Royals as the team played outstandingly well to reach the IPL playoffs. Earning a chance to play in the prestigious Champions League T20, Royals went on to reach the finals of the world famous tournament.
The royal blue and gold emblem of Rajasthan Royals reflects the rich history of the region and their promising future. The team's anthem ‘Halla Bol’ and mascot ‘Moochu Singh’ capture the energy, enthusiasm and never-say-die attitude of the team.
Ever since its inception, the Royals brand has been at the forefront in terms of nurturing and promoting new talent in India. With a major presence on social media platforms, Royals offer fans a unique digital experience taking them to the heart of all the action. While the team’s YouTube channel happens to be the most watched amongst all IPL teams, the Facebook page and Twitter handle enjoy a growing number of supporters and followers. The official website based fan zone gives fans the freedom to express themselves through content, videos, images, forums or polls, all driven by the fans themselves. These aspects have made Rajasthan Royals the most loved team and enabled to it emerge as the first global sporting brand from India.